When a children's television show is canceled, its host decides to stay with its cast of characters instead of returning to the real world. This is the premise of Kevin of the Magic Forest, a video series with six planned ten-minute episodes. Episode One was completed on almost no budget as a proof-of-concept. Work on later episodes unfortunately had to be suspended when I began graduate school.
Although work on later episodes was cut short, a lot of the writing and artwork was completed. The following are a few of the more completed scenes that don't involve live action. Perhaps one day, with access to more time and actors, I will return to complete this project.
More a technical project than an aesthestic one, The Hippo Survey was created for my MSc dissertation when I realized that the actions I wanted to measure may not be possible with Qualtrics.
I wanted to determine if an interactive ad could be more effective than the skippable video ad. To do this, participants were told to watch a video of a baby hippo. One of two ads then played before this video. Actions that were measured included whether the video ad was skipped, and if so, when, as well as when various steps in the interactive ad were taken.
Note: This project is not associated with Travelocity in any way.
Video ad - elements of the YouTube video player, such as the text link ad and the skip button, were recreated so that clicks could be measured
Interactive ad - start and end screens
Example of the results from the interactive ad
In 2014, Natural Konjac Sponge wanted to rebrand itself as Yosh Konjac Sponge, leading me to create a new logo, identity, packaging, and website. To save time and money, the website was a customized version of an existing store template.
Packaging - Photo: Chan Hang
Nancy and Adam approached me in 2010 to handle the media for their wedding, which included a save-the-date magnet, a website, and a slideshow to be played during reception. When they suggested calling the project Blondie Weds Brownie, I knew I had to do it.
Given almost complete freedom, I created a website with a Flash-animated header showing leaves falling and the couple swinging from the tree. The slideshow was then interspersed with animated clips showing how the couple arrived at the tree swing (screens below), incorporating the groom's love for his motorcycle and the bride's love for cows.
To celebrate the first birthday of their daughter in 2012, Nancy and Adam approached me again to create a slideshow. Animated clips inbetween their photos continue the story, incorporating a callback to the original tree swing as well as a recreation of their house at the time.
Nepo Inc. hired me in 2008 to help launch Inga, their new brand of lead acid motorcycle batteries. Over the next six years as the sole designer for the brand, I would be responsible for creating all sorts of materials, including packaging, battery silkscreens and labels, promotional books (example above), websites, print advertisements, trade show banners, and presentations. Packaging in particular was a significant task as it had to cover more than 200 SKUs that were manufactured in three countries, and had to comply with US and Canadian transportation laws for hazardous materials. Inga has since grown to include lithium batteries.
Art Direction: Victor Cheng
Copyright: Nepo Inc.
Page layout for application book
Trade show banner
[ website content ]
Thinking that my portfolio was looking a bit bland, I revamped it in 2012, injecting as much personality as I could fit. Maybe it was a bit much.
Before and after a message is sent through the contact form
In 2009, Nepo Inc. sponsored the creation and launch of Identity: Zhongshan Zhuang, a guzheng concerto. For this project, I created posters, print advertisements, concert programs, and CD/DVD covers and silkscreens, as well as edited concert footage for the DVD. During my time with the company, this concert was performed in five of the United States, Canada, and China, most notably including a performance by Beijing's China National Symphony Orchestra. Marketing materials for these concerts either stemmed from our work on the original campaign or from our direct collaboration with the specific orchestra or venue.
Art Direction: Victor Cheng
Copyright: Hanyi Inc.
This Blog Did Not Happen (2009)
This Blog Did Not Happen (2008)
Steam Basket (2008)
Ads for student-run event at Simon Fraser University
For my self-determined final project for my BA, I decided to try creating twelve posters in twelve styles, all based around the theme of smoking. To keep things interesting, half were anti-smoking and half were pro-smoking.
Nepo Inc. - Los Angeles, CA
2008 - 2014
Worked directly with owner in multiple aspects of marketing, including launches of new brand/products.
Created corporate materials such as websites, ads, catalogs, and brochures.
Point of contact with manufacturers in China, Taiwan, and Vietnam for issues regarding branding, packaging, and adherence to industry labeling and DOT shipping regulations for hazardous materials.
Coordinated with national and international clients/partners for private labeling needs.
Executed marketing campaign and designed promotional materials (website, posters, CD/DVDs, concert programs, etc.) for company-sponsored creation and launch of classical music event that has since been performed in five of the United States, Canada, and China, including a performance by Beijing's China National Symphony Orchestra.
King's College London - 2015
Upper 2nd Class (2:1)
Dissertation: The Effects of Casual Gaming Elements in the First Five Seconds of Pre-Video Advertising on User Attitude and Brand Message Recall
California State University, Los Angeles - 2008
Cum Laude, GPA 3.7
Photoshop, Illustrator, After Effects, Premiere Pro
Some PHP & MySQL
English, Mandarin (speaking), Cantonese (speaking)
AIGA Los Angeles, Member